Best and Worst Movie Posters of 2013

A film poster is a poster used to advertise a film. It’s a simple enough concept, right? However, creating a striking movie poster is an art. It requires design, innovation, and intrigue. Some feature illustrations of a film scene or an array of overlaid images from several scenes. Other posters have used artistic interpretations of a scene or even the theme of the film, represented in a wide variety of artistic styles.

Some get it right. Some get it wrong. Some hit it out of the ballpark. A great movie poster doesn't just show you who is in the film, but how it will make you feel. Successful posters catch your eye, while misses just leave you scratching your head. Here are our picks for the best and worst posters of the year. 

BEST

1. Stoker

Hand-drawn, equal parts beautiful and creepy, this is vaguely Burton-esque, with its coffins and insect-y plant-life.

A little treasure trove of elements from the film, we could stare and dissect this for hours. What is the purpose of every little detail? Who died? Guess that’s why it’s a great film poster. It catches your attention, and you want to see what it’s all about.

2. Spring Breakers

True, James Franco’s been airbrushed to hell (and back), and there’s something slightly uncomfortable in the apparent exploitation of these bikini-wearing babes.

There’s no denying, though, that this ad campaign was both eye-catching, enticing and massively memorable. It shows the whimsy, the sexiness, the danger, and the personality of the movie as a whole. Say what you will about the film and its themes, but aesthetically, it’s a special kind of candy-cane brilliant.

3. The Secret Life Of Walter Mitty

Ben Stiller’s latest movie is one of those genre-defying oddities that we love, and the poster makes no bones about the fact that Walter Mitty is almost impossible to pigeon hole.

It’s an enigma in itself, showing Stiller walking up the side of a building. Is he a superhero? Is this Inception 2? Is he daydreaming? We’ll have to watch the movie to find out…

WORST

1. Don Jon

Brilliant film, terrible poster. Failing entirely to capitalize on the sexy subject matter at the heart of Joseph Gordon Levitt’s directorial debut, it’s almost as if this one-sheet is purposefully trying NOT to be sexy.

Which is probably the point, but… what a missed opportunity. A screen grab from one of the film’s atmospheric nightclub scenes would have worked much better. This collage of actors shows the A-list stars but you wouldn’t have any idea what this film is about. Bad. Bad. Bad.

2. Grown Ups 2

It’s Grown Ups 2, so of course it’s going to be rubbish, but the unapologetic sexism in this ad is what really grates.

According to the Sandler universe, all men are adorably fun-loving vagabonds, while their Barbie doll other halves are eye-rolling kill joys. This is 2014, right? Good, just checking. Try a little harder for Grown Ups 3, okay? That is if there is one…

3. The Heat

Melissa McCarthy's totally unrecognizable in this one-sheet, which sort of defeats the point of putting her on the poster in the first place – surely Fox wanted to capitalize on her soaring profile? The film was actually pretty funny so this poster didn’t do a good job of depicting that.

In an era where we increasingly know almost every single thing about a movie before we actually pay for a ticket, movie posters don't quite serve the same marketing purpose that they used to ... but still, there are few pleasures better known to a film fan than walking past a perfectly conceived one-sheet on your way into the theater, that single image as hype-worthy as any two-minute trailer. Which one is your favorite vs. which one causes the most eye sore? Let us know!

Perhaps we can help you create your LARGER than life Posters, Banners and Graphics! Let’s work together to help you produce the BEST poster of 2014. www.marketinkgroup.com

source: http://www.totalfilm.com/features/best-worst-movie-posters-of-2013

Sexy Packaging: A Powerful Wrap

Today’s post is lighthearted yet thoroughly clever. There are thousands upon thousands of brands out there, and it’s nice to know they’ve got some creativity and pizzazz. We want to showcase the most innovative, unique, memorable, and creative packaging design ideas from all over the world. With a creative and appealing package design, you can make your products and services stand out among the rest.

 Design is everywhere you look, including food packaging. Every single item you buy has probably been through a design process. Once a person has already experienced a trustworthy product, he or she tries something new rather unwillingly.  If you already have a successful business but you want to improve it, try creative product packaging designs for limited series of your items.

Clever packaging not only attract potential customers’ attention but also influence the buying decision. So your goal is to make your product stand out. This can be easily achieved if you pay special attention to creative product packaging designs.

The ultimate goal is to make your product stand out. Check out these creative and even provocative packaging concepts. As always, remember us here at Marketink. Get Faster and More Reliable Printing, Banners and Large Graphics. Call us if you need us: 877.990.1616

Large Format Printing Ideas To Make Any Business POP!

It's the new year, you have your inventory ordered and staffing arranged, but have you given a thought to the visual experience that each customer will have when they enter your shop? Have you transformed your retail space to draw customers in and give them the complete experience—the ultimate, visual WOW? The holidays are over but during the season, we picked up a few tips that you can use all year long to spice up your businesses empty spaces. Here's a few tips to really make your store POP!:

Transform Window Spaces
Obviously the outside of your store is what visitors see first—whether it's your building architecture, the brand sign, or the window front. While the crowds of people are moving past your store, entice them to stop in and learn about your brand and products with irresistible window graphics and messaging! A vibrant, creative display covering your whole window can add an extra stream of people through your doors.

The Walls are Your Canvas!

Now that your window display has motivated passers-by to stop and and check out your wares, have you given any thought to livening up the store by adding color, graphics, or messaging to your walls? Probably not. Just think, that empty wall is your canvas to do with as you wish! Advertise sales! Or maybe just a colorful, patterned design to add some pizzaz to your place, and encourage patrons to linger a bit longer. Printed decals make it easy—no more paint cans, brushes, or stencils. NO MORE MESS! Your wall is your oyster… do whatever you wish to it and decorate it to your heart's content. Make it shine! It's all about the customer experience, and good design increases the chance that customers will return to your store.

Effectively Use Floor Space
When it comes to "floor space," you're probably thinking about the logistics regarding clothing racks and displays. While this is definitely important, you can also think of floor space as the empty area that is available for you to use to enhance your customer's experience. Perhaps you could use it to add color to your storefront, advertise holiday sales, or for way-finding around your store. One of my favorite examples of a brand effectively using floor space was L.L. Bean's floor graphics depicting a pond and trail. The trail led throughout the mall with a description that read "Follow me to L.L. Bean." With people's inherent reaction to following signs, floor graphics could be a valuable marketing tool for your store —an effective tactic for toy stores and other children's retailers.

Draw Attention to your signs using LED backlights

If you're looking for a way to make your storefront really SHINE compared the others on the strip, an LED backlit sign would do the trick. The light box remains installed on your storefront, while the bright, shiny banner can be changed whenever you want! Just think of the possibilities—your store could BEAM  and add a BRILLIANT aura to the location.

Use SkyBanner Systems to Utilize Ceiling Space

Use a SkyBanner system to shout out your latest sale or marketing promotion making your brand literally shout over the rest. There is also the potential to generate extra advertising revenue by letting the brands you carry advertise in your spaces. Put that empty ceiling space to work, whether it's through holiday greetings or advertisements. Either way, it's win-win for you!

Remember, these examples are holiday advertisements, but just because the holidays are over, doesn't mean you can't sell like it's the holidays all year round! Marketink is here to help you do just that. We offer plenty of large format printing options and are here to help you decide what's best for you. visit http://www.marketinkgroup.com for more information.