Why Macklemore Understands the Art of Commercial Printing

–For his new album, The Heist,  the hip-hop artist Macklemore wanted to provide his fans with more than just an average cd and case. He wanted the listener to have something tangible and outstanding instead of something to load up and throw away. In this video, he explains his desire to package his music in a unique and modern look. Not only does this set him apart as an artist, but as an entrepreneur this is an excellently designed concept. 

http://www.youtube.com/watch?v=htfwq7EK2-A

How To Measure the Success of Your Direct Mailer Marketing Efforts

If you send out 1500 direct mailers to potential customers, you need ways of knowing how many of them interacted with your direct mail in some way, and how many made purchases because of your campaign. That way, you can make adjustments to your future direct mailer campaigns and enjoy increased sales. Here are some tips on how to measure your direct mailer marketing efforts.