Thursday, September 26, 2013
Why Macklemore Understands the Art of Commercial Printing
–For his new
album, The Heist, the hip-hop artist Macklemore wanted to provide his fans with more than just an
average cd and case. He wanted the listener to have something tangible and
outstanding instead of something to load up and throw away. In this video, he
explains his desire to package his music in a unique and modern look. Not only does this set
him apart as an artist, but as an entrepreneur this is an excellently designed
concept.
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