The Power of a Handwritten Thank You Note and How it Will Help Your Business

Not Just a Thing of the Past

Handwritten thank you notes are not just a thing of the past. While you might not see many these days, the cards you do send or receive will mean more than you’d ever think. Handwritten notes are a powerful way to send a message to a customer to thank them for doing business with your company. They don’t actually take that long to write, and your company will stand out amongst others because of the 5 extra minutes you took to write the note.

Why don’t many companies send handwritten Thank You Notes?

The Psychology Behind Colors in Your Marketing Materials

13 Really Cool Examples of Outdoor Advertising

Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that. Which is your favorite?

Unlocking the Code - QR Code Success for Marketers

A QR code is basically a barcode in a square shape. (Without bars, ironically). It is scanned by a smartphone. It could direct someone to a website, an image, a text message or, even, a phone number. (That’s totally up to the QR code’s creator). For marketers, a QR code allows you to get smartphone users to call you without forcing them to actually type in a phone number or URL.

QR codes reduce friction.

How Popular Are They, Really?

Hello (INSERT NAME) Variable Data Printing Will Get YOU Results

What is "Variable Data Printing"?

Variable data printing (also known as one-to-one marketing or personalized printing) offers customized, targeted encounters with prospective customers, placing a powerful marketing tool into the hands of even small organizations. VDP has been shown to dramatically increase response rates while reducing overall printing costs (due to shorter, more targeted print runs as opposed to traditional "shotgun" campaigns).

It is an ideal solution for

Why Macklemore Understands the Art of Commercial Printing

–For his new album, The Heist,  the hip-hop artist Macklemore wanted to provide his fans with more than just an average cd and case. He wanted the listener to have something tangible and outstanding instead of something to load up and throw away. In this video, he explains his desire to package his music in a unique and modern look. Not only does this set him apart as an artist, but as an entrepreneur this is an excellently designed concept. 

http://www.youtube.com/watch?v=htfwq7EK2-A

How To Measure the Success of Your Direct Mailer Marketing Efforts

If you send out 1500 direct mailers to potential customers, you need ways of knowing how many of them interacted with your direct mail in some way, and how many made purchases because of your campaign. That way, you can make adjustments to your future direct mailer campaigns and enjoy increased sales. Here are some tips on how to measure your direct mailer marketing efforts.