Showing posts with label colors. Show all posts
Showing posts with label colors. Show all posts

Thursday, May 15, 2014

The prettier side of PMS


Everybody knows what PMS is, right? Well, that is if you are thinking of the syndrome that many women experience every month with their cycle. But few people know the other meaning of PMS, one that professionals in the world of design and printing must deal with everyday, only this kind of PMS is pretty and fun. We are referring to Pantone, a system for matching colors used in specifying printing inks, hence the term PMS = Pantone Matching System. We hope you find this information useful to help you understand the colorful details of Pantone, what it is and how it works. We bet you next time you hear the term PMS, a happier and prettier image will come to mind.


What is Pantone?
Pantone is a standardized color matching system, utilizing the Pantone numbering system for identifying colors. By standardizing the colors, different manufacturers in different locations can all reference a Pantone numbered color, making sure colors match without direct contact with one another. The most commonly referenced colors are in the Pantone solids palette. The Pantone Solid palette consists of 1,114 colors, identified by three or four digit numbers, followed by a C, U, Or M suffix. For example, Pantone 199 Red can be identified as Pantone 199C (C= Coated Paper), Pantone 199U (U= Uncoated Paper) or Pantone 199M (M=Matte Paper).

History
Pantone developed the first color matching system in 1963, which consisted of a large number of small cardboard sheets, printed on one side with a series of related color swatches and then bound into a small "fan deck". This system was referred to as the Pantone Matching System, or the PMS system. It's goal was to allow designers to 'color match' specific colors when a design enters production. This system was widely adopted by graphic designers and reproduction and printing houses and is still used today to specify colors for a wide range of industries.


Other Pantone Palettes
Pantone also has a Process palette, which consists of more than 3,000 color variations digitally created with CMYK process printing. Process printing requires the use of Cyan, Magenta, Yellow, and Black ink.Work printed using CMYK is also referred to as 4 Color Process Printing. These guides are only suitable for four-color process printing, and are used to design color build using CMYK, in various combinations. The Pantone Color Bridge can be used to convert Solid Colors into CMYK percentages. Process guides can be found on the 4-Color Process and Color Bridge page.
Pantone also has a Textile palette, which consists of 1,925 Pantone for Fashion and Home colors, identified by two digits, followed by a hyphen, four digits, and then a suffix. They also have a name, as a secondary identifier.The Fashion and Home colors are used by fashion, textile, and apparel designers and manufacturers worldwide.
Pantone also has a Plastics palette, which consists of 735 transparent and 1,005 opaque plastic color chips. The plastics palette is used primarily by industrial designers and manufacturers worldwide to specify colors for molded and fabricated plastics. Finally, Pantone has the Goe Palette, which contains 2,058 chromatically-arranged solid colors, and should not be confused with the Pantone Solids Palette. This system is relatively new.

How Does Pantone Work?
The Pantone Solid Colors Palette, with over 1100 unique, numbered colors, was originally devised to help printers and designers specify and control colors for print projects. This is the most widely used Pantone palette, with colors sometimes referred to as 'PMS' (for Pantone Matching System) or 'spot colors', and is used in the graphics, print, and publishing, industries.
We, here at Marketink, live a very CMYK rich life, but we also love Pantone colors because they are all about personalization, just like us. Every print job is done catered to you, your needs and your deadlines. Browse www.marketinkgroup.com or Call 877.990.1616

Thursday, March 27, 2014

How to Deal with an Unhappy Customer


No matter how hard you try, not all clients will be happy. No entrepreneur wants his or her customers to be unhappy. Not to mention that it's bad for business. Customers are human beings. Responding to angry, disgruntled and frustrated customers can be very stressful, especially over the phone. However, this is precisely the time when businesses have a golden opportunity to shine.


Listen - It's easy to truly care about them. And once you truly care about them, it's a lot easier to solve their problem. Unhappy customers can be a goldmine for how you can improve your product or service. Listen to them, and see it as a gift. When there is a problem, the first thing you should do is listen and understand what happened from the customer's perspective. Then ask the customer exactly what would make him or her happy.

Apologize - Ask yourself what you would really want in their situation. It's far more constructive to be empathetic and agreeable with customers. Apologize for and explain the situation, issue a refund (if applicable), and offer an additional benefit for sticking with you. Begin with "I'm sorry," then move to "How can we make this up to you?" You'll not only make that person happy, but you'll also learn how to improve.

Learn - When you calm the customer down, you can also potentially learn from them. Prepare to help, ask questions, and convey personal caring. The vast majority of customer complaints are legitimate, so this should always be your first assumption. Writing information down will ensure that you’ve accurately documented the situation, help you find solutions, avoid having the customer repeat themselves, and make it easier to relate the event to others if needed.


The customer may not always be right, but you should always make it right. Remain cool and try your best to problem solve. As always, remember us here at Marketink. Get Faster and More Reliable Printing, Banners and Large Graphics. Call us if you need us: 877.990.1616

source: http://www.inc.com/welcome.html?destination=http://www.inc.com/young-entrepreneur-council/17-ways-to-deal-with-unhappy-customers.html