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What is "Variable Data Printing"?

Variable data printing (also known as one-to-one marketing or personalized printing) offers customized, targeted encounters with prospective customers, placing a powerful marketing tool into the hands of even small organizations. VDP has been shown to dramatically increase response rates while reducing overall printing costs (due to shorter, more targeted print runs as opposed to traditional "shotgun" campaigns).

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How To Measure the Success of Your Direct Mailer Marketing Efforts

If you send out 1500 direct mailers to potential customers, you need ways of knowing how many of them interacted with your direct mail in some way, and how many made purchases because of your campaign. That way, you can make adjustments to your future direct mailer campaigns and enjoy increased sales. Here are some tips on how to measure your direct mailer marketing efforts.