What is
"Variable Data Printing"?
Variable data printing (also known as one-to-one marketing
or personalized printing) offers customized, targeted encounters with
prospective customers, placing a powerful marketing tool into the hands of even
small organizations. VDP has been shown to dramatically increase response rates
while reducing overall printing costs (due to shorter, more targeted print runs
as opposed to traditional "shotgun" campaigns).
It is an ideal solution for
