13 Really Cool Examples of Outdoor Advertising

Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that. Which is your favorite?

 1.)  Many companies have taken on a transparent billboard idea when developing advertising campaigns. But we particularly like this one for Nike, which encourages people to keep running when they 'hit the wall'.

From the image, it's difficult to attain whether this a photo pasted on to a board or a frame you can actually walk through. But we'd like to think it's the latter, otherwise runners beware!

2.) Wow. This one by Frontline is awesome. The insight – you may be close to your pet but totally blind to flea infestations. Huge 22 sq.meter stickers, across 3 malls crawling with people were used citywide to highlight their leading product range.

3.)  The back seat’s no safer, belt up! Well-executed ad to get people feel what will happen during accident, if they do not belt up. 

4.) The print on this McDonald's billboard is nothing to write home about. But the addition of a sundial mounted on top turns it an innovative and brilliant piece of design. Displayed is the fast food giant's breakfast menu, with the sun casting shadow on each item that corresponds to the time of day you would normally eat it.
Created by ad agency Leo Burnett, the sundial not only points out what meal you should go for, it also creates a shadow of the restaurant's infamous 'M' as it does so. 

5.) Another cool use of sun casting comes from who else, but Sun Chips!

6.)  Nike does it again! One of the principles to do attractive billboard ads is to defy the rule of the nature, and this billboard ad done by Nike is one of the best examples.

7.) Six Flags gets you psyched up to hit the slopes and slides with their 3D advertisements miles from their location.

  8.) We love this comedic design by Saatchi & Saatchi Indonesia for Panasonic's nose hair trimmer. The billboards were built around actual wires and poles in Indonesia to amusingly advertise the need for the device and showcase its safety cutting system. 

So if you're afraid to trim sensitive nose hair, this could be just the product for you. A fun and innovative idea.

9.)  This pocket-sized design proves that when you have a good idea, size really doesn't matter. In keeping with Smart car's low impact on the environment, instead of using big billboards that pollute the environment, advertising agency BBDO, Toronto created a series of scaled down versions.
The miniature street advertising boards were placed in various locations around Toronto, all of them celebrating the beauty of being small. 

10.) Alan Wakes XBOX360 Billboard was a working night light. How’s that for an attention grabber?

11.) We love this mascara billboard. It changes when it rains to give the effect of running mascara. Very unique.

12.) Hate dropped calls? Most people do, but this ad by Cingular gives people the opportunity to take a photo with “dropped calls”.

 13.)  Makers Mark Whiskey made their mark with this unique advertisement using 3D objects and a tanker truck.

At Marketink we can help you think up and design your very own very cool outdoor advertisement. Visit our site for more information http://www.marketinkgroup.com