Thanksgiving
represents one of the most crucial marketing seasons of the year.
You’re trying to cash in on the upcoming holiday season by
promoting Black Friday sales, Cyber Monday sales, and this year we’ve
got Small Business Saturday too. To complicate things, all of your
competitors (at least, those worth their weight) are ramping up their
own Thanksgiving marketing efforts so you have to anticipate their
moves in order to beat them at their own game. Your goal is to craft
creative marketing ideas that will help you stand out, get noticed
and reel in a hefty return on investment this Turkey Day. Here are
five Thanksgiving marketing tips that will help you do
just that.
1. Send
calendars to your customers
Thanksgiving
marks the beginning of the end … of the year. Many people
buy calendars for the upcoming New Year while they’re out
holiday shopping for friends and family. Head them off at the pass by
printing and distributing your calendars before Thanksgiving. If you
can design a calendar that strikes a chord with your customer base,
you’ll be positioned to market to your customers each and every day
all year long. What better investment could you ask for?
2.
Launch a cross-promotion with a nearby business
See
if complementary and non-competing businesses are interested in
partnering with you on a creative cross-promotion. Theaters,
restaurants and hotels are all great promo partners; but if you’re
creative you can find a way to partner with just about any business
there is. A grocer might offer discount Christmas tree print coupons
from a tree farm to anyone who purchases a turkey, for example.
3. Bring
people together, host a Thanksgiving event
Whether
it’s a publicity stunt or a charitable turkey dinner, hosting a
Thanksgiving event is one of the best marketing strategies on the
planet. If you can show potential customers a good time or give back
to the community that gives to you, then you can earn free press and
a loyal customer base that will make yours a happy Thanksgiving for
years to come. Promote your event by printing postcards, posters,
flyers and banners.
4. Start
marketing as soon as your finish your Halloween candy
The
early bird gets the warm isn’t just an old adage or contemporary
cliché, it’s a true statement. When it comes to branding,
repetition is key. You can’t simply say you have something on sale
once and expect potential customers to remember it weeks down the
road (even if your offer is phenomenal). Combine these two concepts
and you know that if you want to turn a profit from your Thanksgiving
marketing, you have to start early and maintain momentum through the
holiday season. Start right after Halloween don’t let up until the
eve of Thanksgiving (or morning, if your local paper delivers on
Thanksgiving and you can print flyers) for best results.
5. Don’t
skimp on marketing materials
Customers equate the quality
of your products and services with the quality of your marketing
materials. If you print a cheap and flimsy desktop postcard, your
products will appear cheap and flimsy. If you print a professional
postcard, however, using state-of-the-art printing presses with
quality inks on high-quality paper, your postcard will
transfer that aura of quality to your products and services, and
you’ll yield a higher return on investment. Gobble, gobble! Let us
know what creative ways you’re marketing to your clients in a
comment below and please do feel free to share, we’re very THANKFUL
to have you here!
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