It's the new year, you have your inventory ordered and staffing
arranged, but have you given a thought to the visual experience that each
customer will have when they enter your shop? Have you transformed your retail
space to draw customers in and give them the complete experience—the ultimate,
visual WOW? The holidays are over but during the season, we picked up a few
tips that you can use all year long to spice up your businesses empty spaces. Here's
a few tips to really make your store POP!:
Transform Window Spaces
Obviously the outside of your store is what visitors see first—whether it's your building architecture, the brand sign, or the window front. While the crowds of people are moving past your store, entice them to stop in and learn about your brand and products with irresistible window graphics and messaging! A vibrant, creative display covering your whole window can add an extra stream of people through your doors.
Obviously the outside of your store is what visitors see first—whether it's your building architecture, the brand sign, or the window front. While the crowds of people are moving past your store, entice them to stop in and learn about your brand and products with irresistible window graphics and messaging! A vibrant, creative display covering your whole window can add an extra stream of people through your doors.
The Walls are Your Canvas!
Now that your window display has motivated passers-by to stop and and check out
your wares, have you given any thought to livening up the store by adding
color, graphics, or messaging to your walls? Probably not. Just think, that
empty wall is your canvas to do with as you wish! Advertise sales! Or maybe
just a colorful, patterned design to add some pizzaz to your place, and
encourage patrons to linger a bit longer. Printed decals make it easy—no more
paint cans, brushes, or stencils. NO MORE MESS! Your wall is your oyster… do
whatever you wish to it and decorate it to your heart's content. Make it shine!
It's all about the customer experience, and good design increases the chance
that customers will return to your store.
Effectively Use Floor Space
When it comes to "floor space," you're probably thinking about the logistics regarding clothing racks and displays. While this is definitely important, you can also think of floor space as the empty area that is available for you to use to enhance your customer's experience. Perhaps you could use it to add color to your storefront, advertise holiday sales, or for way-finding around your store. One of my favorite examples of a brand effectively using floor space was L.L. Bean's floor graphics depicting a pond and trail. The trail led throughout the mall with a description that read "Follow me to L.L. Bean." With people's inherent reaction to following signs, floor graphics could be a valuable marketing tool for your store —an effective tactic for toy stores and other children's retailers.
When it comes to "floor space," you're probably thinking about the logistics regarding clothing racks and displays. While this is definitely important, you can also think of floor space as the empty area that is available for you to use to enhance your customer's experience. Perhaps you could use it to add color to your storefront, advertise holiday sales, or for way-finding around your store. One of my favorite examples of a brand effectively using floor space was L.L. Bean's floor graphics depicting a pond and trail. The trail led throughout the mall with a description that read "Follow me to L.L. Bean." With people's inherent reaction to following signs, floor graphics could be a valuable marketing tool for your store —an effective tactic for toy stores and other children's retailers.
Draw Attention to your signs using LED backlightsIf you're looking for a way to make your storefront really SHINE compared the others on the strip, an LED backlit sign would do the trick. The light box remains installed on your storefront, while the bright, shiny banner can be changed whenever you want! Just think of the possibilities—your store could BEAM and add a BRILLIANT aura to the location.
Use SkyBanner Systems to Utilize Ceiling Space
Use a SkyBanner system to shout out your latest sale or marketing
promotion making your brand literally shout over the rest. There is also the
potential to generate extra advertising revenue by letting the brands you carry
advertise in your spaces. Put that empty ceiling space to work, whether it's
through holiday greetings or advertisements. Either way, it's win-win for you!
Remember, these examples are holiday advertisements, but just
because the holidays are over, doesn't mean you can't sell like it's the
holidays all year round! Marketink is here to help you do just that. We offer
plenty of large format printing options and are here to help you decide what's
best for you. visit http://www.marketinkgroup.com
for more
information.
