Why Not Print More Money?

If the government can print money, why doesn’t it just print some and hand it out? Wouldn’t that be the simplest way to solve problem? Nope. Economics professor Antony Davies explains that we can understand why printing money doesn’t work by looking at why money was invented in the first place.

Prior to the invention of money, people relied on bartering to exchange goods and services. Bartering has two problems. The first is what economists call the double incidence of wants problem. To exchange goods and services, you have to find someone who not only has what you want but who also wants what you have. The second problem with bartering is the retention of value problem. When bartering for goods and services, it is difficult to save up what you produce because items produced may not hold their value. Money solves both of these problems.

Money is valuable only because people will give you goods and services in exchange for money. It derives its value from the goods and services. Printing more money will simply spread the value of the existing goods and services around a larger number of dollars. This is inflation. Ultimately, doubling the number of dollars doubles prices. If everyone has twice as much money but everything costs twice as much as before, people aren’t better off. Having the government print money will not increase wealth.

As always, keep reading, keep in touch, and keep being innovative. Call 877.990.1616 or browse online www.marketinkgroup.com

Source: http://www.learnliberty.org/videos/why-not-print-more-money/

Is Print Dead? Not Yet

The downfall of paper has been predicted for a century, but the end is nowhere in sight. Is print dead? No. Is it dying?  Kind of. Does it still have life? Yes. This subject has been buzzing around the marketing world since the rush of the Internet and social media. Daily newspapers, which can't compete with specialist publications or the immediate nature of the Internet, are dying a slow death. But is all hope lost for print?

In December, the new owners of Newsweek revealed that the distinguished weekly magazine will return to print after more than a year out of printed circulation. Publishers said the magazine would mainly be supported by subscriber fees, rather than advertising. Clearly they believe that so-called long-form journalism has a place in print.

Counterbalancing that news, New York magazine will decrease its frequency to twice per month. Quoting that because of falling ad revenues, it will no longer run weekly. The print media conundrum remains just that. A conundrum. Some publications continue to survive, while a few thrive.

There’s no magical formula to success. But something has to be keeping print alive. Let’s take a closer look at print media and some advantages it has over its digital counterparts.

Target marketing - A recent MORI study found that newspapers are the best medium for consumers to find coupons, search for ads, compare prices, plan shopping trips, and make purchase decisions.

Ads - A print magazine, with nice pictures and inventive ideas, can still inspire people to do and buy things in ways that the web can't. While many businesses have completely moved their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign.

Engagement - Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

Variety - When you think “print,” what comes to mind? Magazines, books, and newspapers, probably. But print is everywhere. Look around your house: wallpaper, drink bottles, cosmetics, haircare products—all printed.

In reality, print is not dead, it just has competition. Print no longer holds the monopoly on being the first source for information, or the fastest, or the only way to get a message out. However, print does still have a point. It’s a purpose that is different to the one it held originally, but that doesn’t make it any less valid. What do you think? Do you still buy any print media?

As always, remember us here at Marketink. Get Faster and More Reliable Printing, Banners and Large Graphics. Call us if you need us: 877.990.1616

The Printing Process: Die Cutting

Every morning this week, I’m running a series of guests posts about different printing methods – so if you’ve ever wondered why certain printing methods are best for certain kinds of designs (or cost more than others), this is for you!  You can read the previous installments covering digital printing, engraving, screen printing, letterpress printing with antique type, and foil stamping all right here.  Today, the talented team at Egg Press is here to talk about the technique known as die-cutting, which they use to produce unique shapes, edges, and message windows in greeting cards and other stationery design elements.

What is Die Cutting?

Die-cutting is a process used in many different industries to cut a thin flat material (in our case, paper) into a specific shape using a steel cutting die.  It can be used to punch out a decorative shape or pattern to incorporate within a larger piece, or it can be used to create the main shape of an object by cutting the entire sheet of paper in an distinct/designed way.  More simply put: for us it’s way of making a hole in paper in a desired shape using the same presses that we use for letterpress printing.

Like letterpress, a die-cut element draws attention to the 3D nature of paper and the character of the material itself.  We mostly use die-cutting as a feature – taking an industrial process and turning it into a design element.  As a letterpress print shop, here are some common ways we use die-cutting:

• to create die-cut windows for messages on greeting cards
• to create a unique shaped greeting card (examples include heart die-cuts, scallops, mini-paper sculptures)
• as a design element in one of our new wedding suites
• to create die-cut coasters, hang tags, and rounded corners on business cards for clients
• to make the boxes in which our cards are packaged

The Printing Process

The process of die-cutting is easy for us as letterpress printers, as the set-up is similar to letterpress printing.  Instead of a type-high printing plate we use a type high wood mounted steel cutting die.  The shape of the cutting die is often something we’ve designed and ordered from our local die-makers.  Instead of tympan paper and packing (used to control the impression when printing), we use a sheet of metal on the press bed giving the die a hard surface to cut against.

The first few steps are essentially the same as letterpress printing, although since we’re not using ink we’re always sure to remove the rollers from the press before we start.  We don’t want the dies to damage our rubber rollers!

Next, we attach metal plate/backing onto the press bed by locking the die into the chase and inserting the chase into the press.  Then we’re ready to turn on the press and make a cut.

Pop out the cut shape (paper is still taped to press bed).  Slide your mock-up proof underneath – align your mock up with the cut sample – hold in place.  Make any necessary adjustments, start cutting, and enjoy the confetti!

Tips + Advice

Though die-cutting can produce unique results, it’s not for every print job.  This is why it’s not very commonly used, and why it can be so distinctive.  A die-cut can add a decorative element or a functional component to a design.  For stationery or invitations, creating a die-cut silhouette for your suite may add interest and a vintage feel.  Using a small punch-out within the invitation as a motif can be a nice touch (in this case, a modern feel).  A functional die-cut might be something like a half-moon thumb hole on an open ended envelope, or a notch system in a folded piece.  There are many possibilities for die-cutting, but the medium has limitations.

Complicated shapes or patterns may not work (ask your printer or die-maker).  There is a minimum size for die-cut elements.  The maximum size of the die-cut will depend on the capability of the press you are using.

Paper can affect the outcome – this is something to consider when choosing your paper or choosing to use a die-cut element.  In our experience, thinner paper has less resistance and seems to cut more cleanly while thicker stock can yield mushy edges.  Cotton paper can leave a ragged edge.  Finally, when mailing something with a die-cut element it’s a good policy to mail it in an envelope for protection.  It might not be a good choice for a postcard mailer or rsvp card.

SOURCE: http://ohsobeautifulpaper.com/2012/01/the-printing-process-die-cutting/

If you're still with us, chances are die cutting would be an interesting choice for your company! Marketink can help you decide the best format for your materials. Give us a call to schedule your free 20 minute brainstorming session. 866-245-6723

5 Tips for Making the Best Holiday Mailers this Season

The holidays are a special time. If you have not yet started planning a direct mail marketing campaign, you have best be getting a move on! The holidays are a great time for you to do some promotional activities for your brand and product offering. They’re also a time when customers are really looking to purchase items. Thus, it’s important to make sure that you get a fair share of that holiday market.

Before you start sending out the usual holiday postcards and catalogues, it is important to note that you are not the only company who will be sending out mailers to their prospective clients. Other companies would also like to promote their products and/or services and secure their share of the holiday market. That being said, it is important to make your direct mail package stand out. Here are a few ways you can achieve terrific holiday direct mailers.

Holiday Design
Enlist the help of a few elves from a commercial printing company. They can greatly help in terms of design to make your mailer look appropriate for the occasion. Also, they offer a variety of services that speed up the packaging process and ensure that your mailer has all the right components just in time for the holidays.

Dimensional Mailers
As stated earlier, yours won’t be the only company that will be sending out direct mail to clients. When your potential client finds a stack of ad mailers in his mailbox, their tendency is unfortunately to just chuck it out. But if your mailer has bulk or is three-dimensional, your customer will be curious about what it is. That’s the opening you need. Dimensional mailers naturally cost more but the profits they generate make them worth it. Most direct mail companies offer holiday discounts which could greatly help you in terms of costs.

Promotions
Attract them with discounts, freebies or special deals. Create a sense of anticipation by adding special contest prizes which they can win if they avail of your product or service.

Reward Your Loyal Customers
Tis the season for giving. Reward your loyal customers with discounts, freebies or exclusive deals. For example, if you have a customer who purchased an mp3 player last year, offer them a huge discount on this year’s latest model. If you sell clothing, offer a discount on your most popular pieces or on next season’s collection. This will make your customers feel valued and will ensure that they will be your clients for a long time. These can also help bring back clients who looked elsewhere last year. 

QR Codes
The advent of QR codes present many retail possibilities. You can instruct your printing co. to include QR codes in your mailer representing a free small product that your clients can claim when they scan and send it to you. You can also arrange a scavenger hunt with these QR codes. Have your clients scan as many QR codes as possible. When they rack up a certain number of points, reward them with prizes which may include freebies, discounts, tickets, etc. This will make shopping more fun and exciting for your customer base.

Here at Marketink we are happy to provide you with free 20 minute marketing consultations. If you’re looking for some help brainstorming, feel free to schedule your appointment. http://www.marketinkgroup.com Happy holidays!