The Psychology Behind Colors in Your Marketing Materials

The Easiest 5 Ways to Market Your Business During Halloween

13 Really Cool Examples of Outdoor Advertising

Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that. Which is your favorite?

Unlocking the Code - QR Code Success for Marketers

A QR code is basically a barcode in a square shape. (Without bars, ironically). It is scanned by a smartphone. It could direct someone to a website, an image, a text message or, even, a phone number. (That’s totally up to the QR code’s creator). For marketers, a QR code allows you to get smartphone users to call you without forcing them to actually type in a phone number or URL.

QR codes reduce friction.

How Popular Are They, Really?

Hello (INSERT NAME) Variable Data Printing Will Get YOU Results

What is "Variable Data Printing"?

Variable data printing (also known as one-to-one marketing or personalized printing) offers customized, targeted encounters with prospective customers, placing a powerful marketing tool into the hands of even small organizations. VDP has been shown to dramatically increase response rates while reducing overall printing costs (due to shorter, more targeted print runs as opposed to traditional "shotgun" campaigns).

It is an ideal solution for